Social posts from cases, with written consent
Turn consented before/after photos into compliant posts with an AI-drafted caption.
The problem
Results are your best marketing, but posting takes time and getting consent wrong is risky.
What it could earn or save you
Rough estimate- Time
- Roughly 1 to 2 hours a week
How we got this: Based on faster caption writing and design. Rough estimate; your results will vary. Your results depend on your business; this is an illustrative estimate, not a guarantee.
How to switch it on
- 1
Collect specific written consent for marketing use (Pabau has consent forms).
- 2
Remove anything identifying beyond what was consented.
- 3
Draft captions with ChatGPT using no names or health details, and avoid outcome promises.
- 4
Design the post in Canva and check local advertising rules for medical aesthetics.
Tools you can use
- PabauVisit site (opens in new tab)
Clinic software for aesthetic and medical clinics: bookings, consent forms, aftercare and marketing.
- CanvaVisit site (opens in new tab)
Easy design tool for social posts and printed handouts.
- ChatGPTVisit site (opens in new tab)
AI assistant for drafting message templates. Use only with generic, non-patient text.
Tool links are plain links for now. Some may later become affiliate links, which will always be labelled. Check each tool’s current pricing on its site.
Template and prompt
Privacy & compliance: Never paste patient names, health details or records into general AI tools like ChatGPT or Gemini; use them only to draft generic templates. Send real patient messages through a HIPAA- (US) or GDPR- (EU/UK) compliant system, with a signed BAA or data processing agreement where needed. AI here is for admin and wording only, never for diagnosis or clinical advice. Check your professional body’s rules on consent and marketing.
Template:
Results from a {treatment} at {clinic}. Shared with our client's permission. Results vary from person to person.AI prompt (generic text only, no patient data):
Write 3 Instagram captions for an aesthetic clinic's before/after post of a {treatment}. Include 'results vary', no outcome promises, no patient details.