Turn free trials into members
An automatic 3-message sequence for everyone who books a trial or intro session.
The problem
People try a class and then life gets in the way. A friendly follow-up helps them decide.
What it could earn or save you
Rough estimate- Time
- About 2 hours a week
- Money
- Could improve trial-to-member conversion
How we got this: Rough estimate based on replacing manual follow-up texts. Your results depend on your business; this is an illustrative estimate, not a guarantee.
How to switch it on
- 1
Create a trial booking link (Calendly, or your gym software's booking page).
- 2
Connect new trial bookings to an email tool (MailerLite or Mailchimp) with Zapier.
- 3
Set up 3 emails: welcome before, thank-you after, offer 3 days later.
- 4
Track how many trials convert each month.
Tools you can use
- CalendlyVisit site (opens in new tab)
Booking links that sync with your calendar and send reminders.
- MailerLiteVisit site (opens in new tab)
Simple email marketing with a generous free plan.
- ZapierVisit site (opens in new tab)
Connects your apps so one action triggers another, no code.
Tool links are plain links for now. Some may later become affiliate links, which will always be labelled. Check each tool’s current pricing on its site.
Template and prompt
After the trial:
Great to have you today, {first_name}! How do you feel? Most people feel it tomorrow 😅. If you want to keep going, here's the membership info: {link}. Any questions, just reply.