Bring back customers who stopped visiting
Use your POS customer list to send a personal 'we miss you' email to lapsed buyers.
The problem
A past customer is easier to sell to than a stranger, but most shops never contact them again.
What it could earn or save you
Rough estimate- Time
- About 1 hour a month
- Money
- Could bring back a share of lapsed customers
How we got this: Rough estimate; results depend heavily on your list and offer. Your results depend on your business; this is an illustrative estimate, not a guarantee.
How to switch it on
- 1
Turn on customer profiles in your POS (Shopify POS and Square both offer this) and capture emails at checkout with consent.
- 2
Each month, export customers who haven't bought in 90 days.
- 3
Import them to an email tool (MailerLite or Mailchimp) and send the message below.
- 4
Use a simple, time-limited reason to return (new stock, event, small thank-you).
Tools you can use
- Shopify POSVisit site (opens in new tab)
Point of sale that keeps a customer list and purchase history.
- Square Point of SaleVisit site (opens in new tab)
Free POS with customer directory and marketing add-ons.
- MailerLiteVisit site (opens in new tab)
Simple email marketing with a generous free plan.
Tool links are plain links for now. Some may later become affiliate links, which will always be labelled. Check each tool’s current pricing on its site.
Template and prompt
Subject: New in at {shop} (and a thank-you)
Hi {first_name}, it's been a while! We've just got in {new_items}. Pop in before {date} and show this email for {small_thank_you}.
See you soon, {owner_name}